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Marina Vermeulen

Marina Vermeulen is the Online Content Coordinator for Spier Wine Farm. She manages Spier's online community. Marina launched Spier's social media profiles, and through strategic management have grown the engaged fanbase to be the top three drivers to Spier's website.

Marina Vermeulen's Background

Marina Vermeulen's Experience

Online Content Coordinator at Spier Wines

May 2010 - Present | Stellenbosch

I work closely with content contributors to generate user-friendly online content. I manage the company websites and online shops with CMS systems, create blog posts and manage social media channels. I write and proofread copy as needed, and am responsible for staff communications and quarterly newsletters to subscribers, including wine club members. Through monthly analysis of online data, I am responsible for determining influence of offline campaigns on website and social channel growth. I manage advert campaigns on Facebook, Google and Linkedin according to strict set budgets to increase visitors to official websites.

Assistant Red Winemaker at Spier Wines

July 2008 - May 2010 | Stellenbosch

Assisted the Senior Winemaker in making wine and general care of wine up to fining, stabilisation and bottling. * Plan, oversee and execute daily cellar activities * Manage fermentation during harvest * Coordinate oak trials to plan barrel usage * Analyse, monitor and taste wines on monthly basis * Responsible for worksheets and daily updates of administration on EZY wines system * Plan wine intake for blending and/or stabilisation * Blending and fining of wines * Monthly stock take of bulk wines, yeast and chemical addititives, cleaning chemicals * Ordering of stock as needed * Implementation of ISO and HACCP procedures * Recording and traceability of additives to wine * Training of staff * Personnel management * Manage waste generation to minimum * Monitor effluent generation

Cellar intern at Hartenberg Wine Estate

January 2008 - June 2008

Vintage Enologist at Sequoia Grove

May 2007 - December 2007

Cellar intern at Villa da Filicaja

2005 - 2005

Marina Vermeulen's Interests & Activities

wine, social media, photography

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